Goodwill

Social

Goodwill is typically thought of as a just a second-hand store that you bring everything you’ve recently “Konmari’d.” But what about the non-profit’s impact in local communities?

We collaborated with the Ad Council to highlight this lesser-known benefit: when you shop at Goodwill, your purchases also help fund job training and more in your community. I was tasked with social copy on this particular spot.