Amex pride

Social, Influencer

As a part of American Express’ “Proudly Backing” Pride campaign, we hosted a Card Member-exclusive concert featuring a performance by Lizzo accompanied by visual artist Shantell Martin. All proceeds from the event benefited the Stonewall Community Foundation, a nonprofit whose work supports LGBTQ+ people, projects, and organizations. To promote this event and the overall campaign, I wrote and directed social copy both for American Express as well as our featured artists and influencers. We also directed and supervised the event video shot by videographer Jones Crow, which you can se below.